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I asked for specifics in the Google Webmaster forum as to why my Google Pagerank decreased from a 4 to a 2 and got the following response: Google's internally stored, maintained and used PageRank is a measure of the quality and quantity of inbound links to a page. Toolbar PageRank, which is what we see, is a scaled conversion of Google's internally maintained and used PageRank, which is likely a large number, to a toolbar PageRank display which is not a large number but instead, a value between 0 and 10. The conversion of internal PageRank to toolbar PageRank is most likely logarithmic. There is some discussion going around that one's practices regarding the selling of links can effect displayed PageRank but unless you are selling links, that doesn't apply. If your PageRank went down, there are a number of possibilities : 1. the number of pages linking to your pages decreased. 2. links from some of the pages linking to your pages were somehow devalued. 3. Google's conversion factor, from interal to toolbar display changed 4. Google may think you are selling links 5. some links were from sites considered to be selling links and those links may have been devalued through the selling site's outgoing links being devalued. 6. some combination of all or some of the above. The real question is, has your traffic due to searches been effected? If not, toolbar PageRank is just a bunch of green bits that only mean something to people misplacing value in something they shouldn't. But, since toolbar PageRank is only a snapshot of your site's PageRank at a given point in time, your traffic couldn't have been effected since the data the toolbar PageRank update came from was a point in time that was already in the past. End response. In the case of Moxie Drive, I think it was due to #1 and #2 because I did stop my service with paid link exchanges like GotLinks, so far seemingly not a target of the Google algorithm, but I am just being cautious to the tune of over 1,000 links. I do not have any paid links on my web pages that I know of at this point. I also manage my reciprocal links very carefully with Link Machine. I am trying to become more content focused rather than link and SEO focused. I add #2 in this forumula because it seems that all the category pages of my article directory, Moxie Drive Expressions, that previously were a pr2 and now are a pr0, have lost all their pagerank. This I do not know why because there have been no changes to the article directory. I suppost that Google may be in the process of the "Google Dance"? It is like starting over with the linky love. Labels: google  In the wake of Google's latest action concerning paid links, I thought it would be a good idea for me to give you some feedback. I don't understand Google. I repeat, I don't understand Google. I think that Andy Beard has about the best write up on Google's latest smackdown. Read it here: Digg Favorites Slapped By Google Now, the interesting thing is that Google cannot really tell what a paid link is and what is not, I think. Any link coming from one site and going to another is just that, a link. What gives it away is the advertising. Even then, in Google Webmaster, it says "If you believe that another site is abusing Google's quality guidelines, please report that site at https://www.google.com/webmasters/tools/spamreport". So now we are all on Google's payroll and playing Google's whistle blower. I am certain that a competitor would be more than willing to see the other's PR get blasted because of paid links. I am not helping Google in that respect. I think there is more to it than that though. I think that the latest smackdown was also about who you link to and how many outgoing links you have on one page. Google suggests less than 100. They also tell you not to link to "bad neighborhoods". Consider this. A lot of the webpages I see are linked to and from web directories. Who is to tell who they link out to. Even reciprocal linking is at risk in this case. How can you really tell the quality of a website and who they are linking to as well as FROM. Google can tell where the link from of course. What if they see an incoming link to my site that is from a bad neighborhood? I cannot control that. But Google still puts the slam on my site as a result. With respect to outgoing links, the only option is to start using the nofollow tag heavily and trust no one. Then it becomes all about relevant content and not linking. The best example of this is Ezine Articles, which seems to have dodged this smackdown. Still a PR 6 site. It is truly based on content and not outgoing links at least. Gee, I always thought that the basis of the entire internet was links? Now they have become irrelevant and pure content has come to the forefront. Labels: google Now what? I go away for a couple of days, coming back very relaxed and ready for more. And there is more. You know, there is a reason I refer to the Kingdom of Google as "Google-dum". That ought to get me in good with Matt.I do not understand Google. Let me repeat that...I...do...not...understand...Google. Let me explain. I have been blogging for over a year and have close to 300 posts in a Blogger.com blog. It is hosted on my own server hat H4P so Google cannot just decide to delete my blog like I have heard happen to so many people, even the pros. I did a site command for my blog in Google today and only 29 of the almost 300 that had registered before turn up in the results. Yahoo has them all. MSN has them all. Google has to be different. Google has to be stupid. I guess it is because it was their birthday the other day and I forgot to send a card. Happy birthday Google!  Labels: google My second attempt to get Google's attention: It seems, for the last 3 quarters, that a repetitive cycle occurs with the indexing and filtering. It begins with the PR update. All the gates are open and traffic is good. Then, about half way through a quarter, Google traffic becomes a trickle. I do not understand the trickle. Originally, I thought it was because of a title/description problem that became evident to me in late July 2007. The code for Blogger.com Classic, a Google owned product, created duplicate titles and descriptions in my blog at http://www.moxie-drive.com/blog/ . I discovered that I was not the only one with the problem in the Warrior forum. There were about a dozen other members using the classic version and they all had the "disease". No wonder we can't make any money blogging. So I came up with a fix and shared it freely. Realizing that this may also be a problem in my article directory at http://www.moxie-drive.com/articles, I discovered a similar problem and took corrective action. Google is still catching up, slowly, from the changes that I made in late July and early August. I do not know how long it is going to take to reindex my entire site. In the mean time, some of my pages that were reindexed began to get some heavy traffic. One very popular Moxie Drive Expressions article titled Using Code To Change Your MySpace Fonts was getting between 50 - 100 visits a day from the beginning of August up to about 3 days ago. This page was also popular for about 1.5 months at the beginning of June 2007. Up and down, and up and down. It does not seem like Google can make up it's mind what it wants to do. I do know this. The same thing is happening with the big article directories like Ezine Articles. When the supplemental index indicator was on they had all but about 1,000 articles in supplemental. Google is going to put the article directories out of business at this rate, and the little guys like me are going to be the first to go. The article directories are not able to manage the duplicate content that is submitted by authors. Take one article, check to see if it is indexed by Google, of course it is, at another article directory. If not, it will be, by the hundreds. I hope you sense my frustration. Multiply this by a hundred or a thousand or thousands of articles received by an article directory in a day. I would like to see Google treat article directories different than MFA, made for Adsense sites. Google is practicing article directory genocide. Labels: google 1. My inquiry to GoogleI just do not understand something that seems to happen every quarter. After the last link update at the beginning of August, Google seemed to take to my Article Directory Moxie Drive Expressions at http://www.moxie-drive.com/articles/ . It was back up to the 200-500 visits per day that has occurred at the beginning of a Google quarter. I had made some changes to title/description and Google was picking up more of the articles in this directory than ever before because all the duplicate titles and descriptions were now unique. About 1.5 months into the quarter, the floor drops out and traffic to this article nears zero (0). I call this the "Google tease". I suspect this is a duplicate content filter that is filtering the same article between article directories, but I like it just fine when the filter seems to be not in use. Also, when I look up the keywords from Analytics and see the article title with a good description in Moxie Drive Expressions, I rarely see a duplicate from another site. Like I said, this has happened 3 times since January. I find it very frustrating. So do my readers. 2. My second inquiry to Google I have averaged 200 visits a day since 8/20/2006. On 9/12 I got 90 and 9/15 I got 53. This seems to be a permanent trend. What is going on with Google? http://www.moxie-drive.com/articles/, otherwise called Moxie Drive Expressions, has dropped off the face of the Google map...the day before I added a related articles section. I do not understand this behavior at all. My story is going to be from riches to rags if this keeps going on. 3. A response from "Spanner" (from Google?) If you are unwilling to change your content to remove duplicate content then what do you expect us to do? There is no sence in improving a site that will never rank well. You could be totally right about teh dup content, but that means you have to address it, not ignore it. 4. My response to Spanner Hey Spanner, Thanks for the reply. I think you will find this to be a problem with all the article directories. this is because the author's continue to submit the same article to hundreds of article directories. Who is to tell which one is the original? I certainly cannot tell when looking at the search results for a particular title. Even Ezine Articles suffers from this problem. When it was still on, they had thousands of articles in supplemental. You going to tell them to do the same thing? The authors really need to be responsible for this, not the article directory. I may as well clean out my entire collection if what you are saying is the correct course of action. 5. My real response How the hell do you expect me, only one person who wants to run a simple article directory, to manage, monitor, or otherwise clean up the mess that has been, and continues to be made? I have only about 2500 articles that I would have to check at the moment, one at a time, to see if it has already been published and shows up in the Google index. I guess Google will continue to decide that Ezine Articles has the original copy and to hell with the rest of us. I don't think Google is doing any of the article directories any favors. Last time I noticed, even Ezine Articles started showing up in supplemental results close to a thousand articles into a Google site search. That means that all of the rest of their articles are duplicates and in supplemental. Ludicrious. Labels: google  That's going to get me into trouble, isn't it. When it comes down to it, every one of us who belongs to the human faction has a problem of one sort or another that could be considered less than well. Companies have the same problem. Some of them are downright psychotic. Google is one of them. Let me explain. Working in any Information Technology department always comes with a certain level of insanity. I have heard it said many times that if you are working twelve hours a day you are only working half of the day. The fifty to eighty hour work week is normal in an environment like this. I'm not saying that Google as a company requires this, but in all the IT departments that I have worked in, it was implied. That and the employees just seem to like to work eighty hours a week. They don't have a life. Ego. There is plenty of it. I can see all of these IT Geeks running around with heads as big as watermelons, thinking that they work for a great company. Well, they do. But they may think that they are also indispensable. You can say that, but don't let your boss hear it. Maybe if you buy him another beer. It's all about customer service. Not in this case. In this case it's all about not displaying duplicate content, preventing "Google bombing", and driving the SEOs nuts by "adjusting" the algorithm. Got to stay ahead of everybody. Have to be the best. No getting past us if you want the traffic that you so desire. Sounds like they are in some kind of war. It's just typical corporate posturing. Nothing new. One last point. Matt Cutts is a great guy. He even looks like, talks like, and acts like some of the other Information Technology professionals I have worked with. I have to warn you though Matt, if you don't eat right, exercise regularly and vigorously, you may end up like a number of my friends who have had strokes and heart attacks. Corporate America can kill you. Sounds pretty insane, doesn't it? Labels: google One very prominent niche, one that has brought in 50-100 different keyword phrase hits per day since the last Google update at the beginning of August, took a dive yesterday and so far today has only delivered one. I checked some of the past keywords that were active for this niche just a few days ago. The pages that were placing so prominently in Google are now gone. The article that Google loved so much has disappeared. This is not the first time. I have observed this behavior repeating itself for the last three quarters. It just took Google awhile to implement the filters this time, about a month and a half. What can I do about it? Nothing. Hold on until the next update, approximately the end of October, when Google seems to release all of the filters and "lets all the horses out of the corral". Until then, things are going to feel pretty tight. Adsense income goes down especially. I thought I heard that this was supposed to be the busy season? Next is the culling of the back-links. If this behavior repeats itself, I think I will have determined two of the quarterly activities that Google follows in its search for the perfect search that will make surfers happy and, in my view, internet marketers miserable. Hey, have a good day! Labels: google I am including the quote for the forum I hang out in. It has all of the bb code so please excuse the clutter. Seems that this is a prolific problem that needs attention if you can detect the problem on your Blogger.com blog....[quote][i]Originally posted by homecashincome[/i] [br]Very interesting topic!! I searched my blog (site:http://www.homecashincome.com/blog/) and found just a listing of dates by month (like an archive)! So, I will re-read how to fix this and get back to work (as if I had even stopped)!! Thank you for bringing this to our attention, Len!! [/quote] Yes, you have the disease. I ran a site:http://www.homecashincome.com/blog/ and got the following results from Google: Eric Buck's Internet Income Secrets Get the tools and learn the secrets to make extraordinary money working at home on the Internet. www.homecashincome.com/blog/2006/05/10-profitable-reasons-to-add-chat-room.html - 22k - Cached - Similar pages - Note this the only think that is unique is the url [b]in every case[/b]. This is a prime example of what this problem is all about. Just to help motivate you...I made these changes to my blog and my article directory at the beginning of August or so. My blog was getting one or two hits a day. Pitiful! Yesterday, my blog took over 200 unique visitors. Google is still playing catch up with the nearly 300 blog posts, I would say it is about half way complete. It takes some time to see results after you make the changes, but when they happen, you will notice some pretty extreme changes to your traffic results. Check out the rank and page views for moxie-drive on www.Alexa.com Yes, that was an Alexa score of 107,561 and it is not stopping there. See the difference? {End of Post} Len Labels: google The way Google handles search is changing. You may not have heard of universal search yet, but it is going to affect the way your website and your company show up in search engine results, at least for Google. You may have noticed that pictures, videos and even press releases are showing up alongside websites in regular search engine results.5 Ways to Prepare Your Website for Universal Search You need to develop a strategy to meet these changing search conditions, and that means optimizing more than just your website landing page. Images, videos and articles are all parts of your site that could be working harder for your company. Here are five tips to help universal search work for you. Stop the presses Make sure your press releases and company news are getting into Google News and Yahoo News. If you're not doing press releases, you should seriously consider it. Press releases will give you one more chance of showing up in the search engine results beyond your web page. Press releases also give people looking for information about your company the chance to see you in the best light. If you play your cards right, you might get some publicity out of the deal as well. This is the perfect chance to one-up the competition and highlight your company as an industry leader. Even if you think you have no news, you can comment on industry trends or recent studies relating to your business. The more you get your name out there, the more results you will ultimately see. Don't overlook images Images are already starting to show up in search results based on text around them and the description text in the HTML image tags. It's not difficult to get images onto your site. You can include pictures of past projects, process illustrations, graphs and charts related to your business or industry. A little creativity in this aspect of your website can pay off with your images showing up in Google search results. Once you have the images in place on your website, make sure the search engines can find them. Pay attention to your image ALT tags, captions and surrounding text so your images show up. Always be sure to have keyword-rich descriptions with your images and use descriptive names for your files as well. Capitalize on video content Presentations, training videos, interviews and commercials could all be working harder for your company. Don't let these just sit on the server when they could be showing up in search engine results and providing even more results for your site. Consider creating a multimedia page where customers can view these and where search engine spiders can locate them. Again, be sure to have keyword-rich titles and descriptions so search engine spiders will know what they are seeing. You might also consider distributing your videos to YouTube for extra exposure and another chance to show up in the search engine results. Make sure search engines can get to your content Do you know if your site is easily accessible by search engine spiders? Flash-heavy sites, improper redirects and broken links can thwart your best SEO efforts. Remember, search engine spiders see your website differently than a normal user. They are looking for content and links, and it is in your best interest to be sure they can navigate your site with ease. Above all, spiders need clear text links. Uploading a new page to your web server, while personally gratifying, may as well be invisible if you do not provide links from your main site. If you don't lay down a clear link path throughout your site, search engines may never find your content. Site maps are an essential tool for making your content search-engine friendly. Make sure yours is updated regularly and submitted to Google with the proper formatting. Don't ruin your hard work While it's important to prepare for the future, don't overlook the basics. Keyword-rich text and title still matter for your web pages. Quality links to your site are still essential SEO components. Just because you've discovered new Internet toys doesn't mean that you should turn away from the tried-and-true methods. Use both for maximum results. By taking the time to ensure every aspect of your website is ready for universal search, you maximize your chances of getting your name in front of potential clients and customers. Follow these tips and jump to the front of the search engine multimedia race. line President and founder of Xeal Inc., Tony D. Baker is Oklahoma’s leading Internet marketing expert with over 10 years of Internet marketing experience. You can catch Tony on the Xeal Radio Show on Sunday nights on 1170 KFAQ Tulsa or visit www.Xeal.com to sign up for a free website analysis on Xeal’s Weekly Webinar. Originally published in SiteProNews, September 04, 2007 Labels: google I just read an article from SitePro News called "Search Engine Optimization For Universal Search - Back to Square One?" and have some comments to make.I have noticed a huge trend for Google to move duplicate syndications of articles into their supplemental index at the blink of an eye. This cannot be good for the article directories because, like my own at Moxie Drive Expressions it causes a dramatic decrease in Adsense income and exposure of the article across the internet. My question to Google is, when you go to buy a book or decide it is time to go to a book store to peruse the volumes, do you always go to the same bookstore? The answer to that is no. We probably go to the one that is the closest. If I as an author have published a book, I would like that my readers could find my book in whatever bookstore my reader chooses and I would like it to show up on every shelf in every bookstore in the world. Google is not thinking this way. They want one "original" copy, from one article directory showing up in their search engine, and the rest of us with a syndicated copy get thrown in the "Google Dungeon". This makes room for all of the other "videos, blogs, images, news articles, and other media available online". Apparently Google does not see that the article directories still have value with respect to content on the web. At least someone thinks so as scrapers still abound and many seem to be dependent on Adsense as a source of income. The article directory exists for that reason, to make money from Adsense, as well as provide an author's exposure for their articles. I believe that Google has mistakenly included article directories in the category of MFA web pages (made for Adsense), and that is what has caused the precipitous fall into the supplemental index for all article directories and more. Matt Cutts says that the solution to this problem is quality content (no duplicates) and back linking. First of all, there is no such thing as an original unless the author submits an article to one and only one article directory. To do this would mean much less "direct" traffic, that is non-search engine related and coming directly from the article directory in this case. This was the original method of getting traffic on the internet before the advent of the search engines. Second, even the author does not have control over which copy of a syndicated article gets chosen by Google to be the "original". It seems to be random. Go ahead, submit the same article, with the same author's box, to half a dozen article directories and see if you can guess which one Google doesn't throw into the supplemental index. Third, How do you get back-links for the thousands of articles submitted to an article directory? Socializing them is a great risk because of what is called "source hopping". You may not be socializing the "original" copy of the article and subsequently pissing the author off. This will get you banned from the social sites. The only option is to socialize only your own personal content. As marketers, what can we do? I would say change, but how when it seems unclear what Google is up to? Then we wait and grit our teeth as we watch our content drop into the supplemental index, our Google PR disappear, and our traffic statistics go the way of the dinosaur. I have a forum friend who has experienced an 85% reduction in Adsense income since this started happening, I say in January 2007. He was making a few thousand a month. This mentor suggests Web 2.0 tactics to boost your readership and increase your visitors for your original content. Swapping original blog posts and articles would also be a great plan. If Google does not want to cooperate in helping us make money on the internet, and help them make money through their Adwords program, maybe it is time to change tactics. I can't help but think that they are shooting themselves in the foot. Time to optimize for Yahoo, and MSN? Improve your Web 2.0 tactics with: Atomic Blogging - Click Here Now. Labels: google I think I had a website that recently experienced a time-based penalty from Google, or at least is sure appeared to. A search of Google hasn’t turned up too many exact examples of this phenomena, but there appears to be more mentions of this type of thing happening since December of 2006.Pure speculation makes me think this penalty is related to several factors. 1) Duplicate content. When a website gets too much duplicate content it begins to suffer some sort of poison that ends up sapping the website of its’ rankings. 2) A link penalty. Google is very touchy about linking. Now, I’m the first person to admit this is complete speculation on my part, but I do have one very important corraborating piece of evidence: My traffic came back exactly 30 days after it left, without me making any fundamental changes. Whatever the situation that caused it is, I think it’s borderline. This has resulted in my newest obsession which is removing all of the duplicate content created by Wordpress. Believe me, there really is a ton of it. I’m not sure if what I saw concerning this potential is a co-incidence, or not. That possibility exists. But it sure appeared to me like the site “popped” back in, exactly 30 days after “popping out”. I’ll keep my eyes peeled to see the behavior on another site in a similar position. I replied: Absolutely, After the last Google PR update on 1/5/07, my web pages, all of them, dropped off the Google map, I thought it was because I diluted my theme so much with my article directory. Cleaned out the non relevant articles, continued blogging, linking, article submission, etc., and 3 weeks later my pages came back strong as ever, even stronger. Google still does not carry my main theme keyword phrases in the “in your content” section of webmaster tools which is how I think they are controling this behavior. I think this can be prevented if you are listed in DMOZ, Google groups (which I am now) or Google itself. I do not think they would want to tick off their best customers. Kinda weird! Published by Darren McLaughlin February 17th, 2007 in Google. Labels: google By Bill Platt (c) 2006-2007 Links And TraffícIt is Google's fault actually. No one can be blamed for this matter more than Google itself. Google came up with a brilliant plan for determining the best web pages to show in their search engine results. And then without telling us the intimate details of their plan, they told us about part of their algorithm by explaining the importance of inbound links --- the Google PageRank (PR) system --- in their calculations. Google itself planted the seeds of its own future headaches. Nobody did it to them; they did it themselves. I am sure the fault really lies in Google's marketing department. They wanted to tell the world what made their search engine algorithms more powerful than the competition. It probably was an innocent mistake on their part. But once the genie is out of the bottle, it is impossible to put the genie back in the bottle. So, now the whole world knows that if you want to get good search rankings in Google, you must have links pointing to your website from other websites on the internet. Everyone also knows that if you want better search rankings in Google, then you should strive to create even more links with the appropriate keywords in the anchor text of those links. Building Links There is always more than one way to skin a cat. There are many methods that people can employ to build links to their websites. 1. Register frëe websites so that you can create inbound links back to your own site. 2. Register new domains where you can place other links back to your website. 3. Leave comments on blogs. 4. Link Exchanges. 5. Getting your own listing in any of the directories that are available (dmoz.org, yahoo.com, etc.). 6. Signature File - getting involved in discussion forums and actually adding value to the discussions. 7. Submit product and service testimonials to those product distributors and service providers. 8. Social Networking - bookmark web pages through social bookmarking sites. 9. Link Baiting - creating a resource that people will want to link to for the benefit of their website visitors. 10. Article Marketing - writing an article and giving webmasters the opportuníty to use your content on their website, IF they agree to post your link on the page with the article that they are using. 11. Press Releases - writing and distributing press releases online. 12. Buy advertising on a website. 13. Buy Link Placements on a website. Good Links Versus Bad Links I have always focused my attention on practicing White Hat Search Engine Optimization (SEO) techniques, instead of Black Hat SEO techniques. Most of you know what I am talking about, but I have been surprised a number of times when people did not understand what was meant by "white hat" and "black hat." So, for those of you who do not know what I am talking about, here is a brief description. "White hat" and "black hat" are references to the old serial cowboy westerns. The good guys always wore "white hats," and the bad guys always wore "black hats." By far, the link building techniques I employ most often are article marketing, press releases, and link baiting. I still frequently participate in forums and buy advertisements on other websites, but I do those for public exposure and not for search marketing. A Black-and-White Issue I have always been extremely concerned with White Hat techniques for building links to my websites and from my websites. "Providing good quality content as the foundation for my linking activities" has always been my golden rule. And, it still is that main driving force behind everything that I do. I like a black-and-white world where everything makes sense, and I had no reservations about my thoughts on this topic. The Morality of Paid Links A couple weeks ago, I was reading Matt Cutt's thoughts about paid links on his blog. Most folks in internet marketing know who Matt Cutt's is, but if you don't, he is a software engineer that works behind the scenes with Google in their quality department. Generally, if Matt Cutts says anything at all about improving your rankings in Google, you can take his words to the bank. Now, Matt has made it more than clear that we do not want to buy "paid links" to our websites as part of our link building campaigns. Paid links are a big no-no according to Matt. That is his advice, and I have always trusted it at face value. That is why I have focused my entire link building activities towards "content-driven linking." I was reading a discussion of paid links in Matt Cutts' blog and after I read Matt's thoughts, I continued reading the comments on the page. Many good points were made and responded to by Matt. It was an interesting read. And then, my black-and-white world was turned upside-down when I read the comments presented by Dan Thies of SEO Research Labs. Here is what Dan said: Search engines are frëe to develop their algorithms as they see fit. They're frëe to decide which links they want to trust. Maybe I'm the heretic here, but I don't see anything wrong with Google identifying sites that are selling text links, and dealing with that however they like. I just hope Matt and his co-workers aren't expecting this to solve their problem. He's already seen that people are looking for better ways to game the system. I hope Matt and his co-workers don't seriously expect the entire web to start labeling paid links for them. The Google ideal may be that "the best links are earned and given by choice," but what does that mean? If I add text links to my favorite florist, favorite online casino, favorite unlicensed pharmacy, favorite travel site, etc. will Google decide that my site isn't worthy to participate in developing their "democratic" search results? If I "vote" for George Bush or Michael Moore as a miserable failure, am I no longer qualified to vote? What's the algorithm for determining intent, Matt? Intent Is Abstract and Important At The Same Time There is the rub. How can Google know the heart of the webmaster? They can't, unless the webmaster pointedly describes their intent. If the webmaster calls those links "paid links" or "sponsored links," then Google can know that webmaster accepted monëy to provide those links. If I buy advertising on a website, to attract potential buyers to my website, how does Google know my intent? Did I do it to get traffíc from that website, or did I do it to game the Google results? They cannot know my heart. Even if the webmaster does not call the shown links "paid links" or "sponsored links," does the suspicion of the pay-for-placement model label the webmaster as a "bad egg?" How does Google really know if Dan is linking to a site because he wants to, or whether he has accepted payment for that link? They cannot know. And the final example on this topic comes from a poster named Shelley who participated in the discussion at: http://weblog.philringnalda.com/2005/08/19/. Shelley stated that she allowed two "paid links" on her well-respected blog, because she had a car payment to make. She traded on her brand name to get enough cäsh to make the car payment in tight times. Will she be penalized for selling "link space" to advertisers on her website? In Conclusion... Based on the comments that I have read from Matt, Shelley should not be worried about her acceptance of "paid links" on her website. If I have interpreted his comments correctly, her site will not be hurt by her outbound links. However, we are meant to believe that if you and I were to buy links on her page, then we should be concerned about our future in connection to the Google search results. So these questíons remain for the search companies to figure out... Webmaster's Intent: 1. Which links are paid links, and which links are freely given links? 2. Who is selling links to pass on their PageRank value, and who is providing a useful or valuable link for their visitors? Link Buyer's Intent: 1. Who is trying to game the Google results, and who is trying to attract buyers to their website? 2. Who should be treated as a spammer, and who should be treated as an honest performer? This last question is the tricky one. We all know a spammer's website when we see a spammer's website. But, how can the search engines deal with the spammers, without damaging the innocent in their quest for search results perfection? Yes, that is their problem, not mine. But, if Google's paid links policy hurts my own placement in the search engines, then the paid links equation becomes my problem too. More Questíons Than Answers... Yes, it is true. I have posed more questíons than I have presented answers. But sometimes, the questíons are more important than the answers. This is one such case. About The Author Bill Platt owns and operates the "Links And Traffíc" Link Building program. Bill's team utilizes content-driven link building processes to develop links to his client's websites. People like this system and methodology, so much so that Bill has doubled his staff in the last eight weeks. If you would like to learn more about Bill's Links And Traffíc program, feel frëe to visit his website at LinksAndTraffic.com or give him a call at his new office at 405-780-7745. Bill can be reached between 9am-6pm CST, Monday through Friday. Labels: article marketing, content driven linking, google, link baiting, Matt Cutts, search engine results, search marketing, SEO, social networking  Chris Crompton has just come out with a zinger. He calls it "Article Killers". Chris did not hold any punches on this one. If you have an online home based business and write articles as part of your marketing strategy, this ebook is a must have. In it you will find suggestions about what to write, what article directories to submit it to, and how to avoid the Google "duplication" monsters. The entire ebook is full of power words. Chris's writing style is direct yet eloquent. He gets his point across. There is no excuse not to get this ebook. It is 100% free. Only a short registration is required. There is also a great affiliate program to join and I don't know how Chris is doing it, but there is a payment plan that includes paypal. After 5 referrals, he promises more surprises. He pays $1 per lead. Get this ebook: http://www.moxie-drive.com/article-killers Labels: article directories, article killer, article writing, duplication, ebook, google, home based business, killer You are probably aware that Google is launching an Amazon.com style Affiliate Program which will run in parallel to Adsense. This "Cost Per Action" program has been under beta testing since June this year.When I read this post on WebProNew blog titled Google Launches Affiliate Program?, I thought there were some new updates from Google on the CPA front. But the Webpronews writer actually picked this news from an old article on ITPro that was published way back in June.The real interesing part is that even sites like Threadwatch and Search Engine Watch are now linking to this old IT Pro story. That's the viral effect of blogs which can revive buried content. Anyway, it's a good recap of the Google CPA program which could be an additional source of revenue for content owners independent of number of clicks or page impressions. The more fan following you have, the more likely that people will buy products recommened by you.Plus the website owners have a greater say in the kind of ads that appear on their site instead of blindly displaying whatever ads Google chooses to send them.The official definition of a Google Affiliate on the Adwords Support website is - An affiliate is an individual advertiser or website owner who has a business relationship with a merchant to promote the merchant's product or service. The affiliate earns a small commission from the merchant for each referral that results in a sale; the merchant handles payment and fulfillment.Originally posted by Amit Agarwal on 10/19/2006 10:39:00 AM Labels: google I just want to let you know about a great piece of software I use and which will explode your website's link popularity and Google PR and not forgetting your search engine ranking all in as little as a few days and not weeks. We all know that the higher your websites link popularity is the higher your Google PR will be and the better your search engines position will be. In the past you had to manually look for places to add your websites url to and manually fill out submission forms on these websites, and not forgetting adding a link on your site before your website url would even appear on the sites you are trying to add your site's to. Well not anymore let me introduce the Link Directory Submitter.If you're in a hurry, just go ahead and take a look at this web page to see what I'm talking about. http://www.moxie-drive.com/link-directory-submitter/ Here is what the software will do for you.. You'll increase your site popularity in record time. You'll receive more traffic by having a better position in search engines, like Google, Yahoo and Msn You'll stop wasting time manually submitting to link directories. You won't have to search for themed websites. 450+ of quality directories are already included. Your site will be free of reciprocal links. The directories included in the software require NO backlinks to them. You'll cut down the number of directory rejections. You don't have to upload anything to your website Everything is done from your desktop. You can submit ALL your sites by using multiple profiles. It will be a breeze for you to use the software. Each link directory in the list in the submitter shows the directories current Google PR You get FREE lifetime updates to any new versions we release. You get fresh link directories to submit your website to by simply clicking the Update Directory Button from within the software. And much more. So drop what your doing right now and take a few minutes to read the website or to even download a full demo for free. The link you should visit is below. http://www.www.moxie-drive.com/link-directory-submitter/ Regards, Len And Merry Christmas everone!  Labels: google
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