Google Must Be Insane

That's going to get me into trouble, isn't it. When it comes down to it, every one of us who belongs to the human faction has a problem of one sort or another that could be considered less than well. Companies have the same problem. Some of them are downright psychotic. Google is one of them. Let me explain.

Working in any Information Technology department always comes with a certain level of insanity. I have heard it said many times that if you are working twelve hours a day you are only working half of the day. The fifty to eighty hour work week is normal in an environment like this. I'm not saying that Google as a company requires this, but in all the IT departments that I have worked in, it was implied. That and the employees just seem to like to work eighty hours a week. They don't have a life.

Ego. There is plenty of it. I can see all of these IT Geeks running around with heads as big as watermelons, thinking that they work for a great company. Well, they do. But they may think that they are also indispensable. You can say that, but don't let your boss hear it. Maybe if you buy him another beer.

It's all about customer service. Not in this case. In this case it's all about not displaying duplicate content, preventing "Google bombing", and driving the SEOs nuts by "adjusting" the algorithm. Got to stay ahead of everybody. Have to be the best. No getting past us if you want the traffic that you so desire. Sounds like they are in some kind of war. It's just typical corporate posturing. Nothing new.

One last point. Matt Cutts is a great guy. He even looks like, talks like, and acts like some of the other Information Technology professionals I have worked with. I have to warn you though Matt, if you don't eat right, exercise regularly and vigorously, you may end up like a number of my friends who have had strokes and heart attacks. Corporate America can kill you. Sounds pretty insane, doesn't it?