| Silence and Negotiation |
| (Published: Tue, 18 Sep 2007 15:30:07 -0400) |
| One of the most powerful tools in a negotiator’s toolbox is silence: absolute, blank-faced, quiet. It can be used when confronted with a tough situation, when given news that is t |
This Article Has Been Read 219 times
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Author: John Bradley Jackson |
| Directory: Internet Marketing - Marketing and Advertising |
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| Hire the Right Sales Manager |
| (Published: Thu, 09 Aug 2007 14:58:32 -0400) |
| Although every organization is different, hiring a sales manager is not as simple as it looks. In fact, the wrong sales manager can quickly damage morale, if not scare away the sales re |
This Article Has Been Read 305 times
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Author: John Bradley Jackson |
| Directory: Business - Management |
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| Brainstorm Options Before You Negotiate |
| (Published: Wed, 08 Aug 2007 14:18:29 -0400) |
| A common mistake is to go into a negotiation thinking that there is only one acceptable outcome: what you want. One of the best things you can do to prepare for a negotiation is to thin |
This Article Has Been Read 257 times
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Author: John Bradley Jackson |
| Directory: Business - Management |
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| Marketing Mistakes for Entrepreneurs to Avoid |
| (Published: Wed, 08 Aug 2007 01:17:42 -0400) |
One way to achieve entrepreneurial success is to NOT make the following marketing mistakes:
1. Trying to sell everything to everybody
Trying to do everything is a |
This Article Has Been Read 335 times
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Author: John Bradley Jackson |
| Directory: Business - Entrepreneurialism |
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| Negotiate Like an Egyptian |
| (Published: Tue, 07 Aug 2007 21:51:24 -0400) |
When in Egypt, you had better negotiate like an Egyptian. Be sure to leave your cowboy hat at home since the rules are very different in the Middle East.
Egyptian culture ha |
This Article Has Been Read 321 times
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Author: John Bradley Jackson |
| Directory: Business - Management |
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| Viral Advertising: |
| (Published: Tue, 07 Aug 2007 16:42:36 -0400) |
| You may have read about the merits of “viral advertising”, which is a relatively new term that refers to marketing techniques that use social networks (i.e. MySpace, your e- |
This Article Has Been Read 199 times
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Author: John Bradley Jackson |
| Directory: Internet Marketing - Marketing and Advertising |
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| New Millennium Marketing Mega Trends |
| (Published: Thu, 02 Aug 2007 20:32:56 -0400) |
The following changes will rock your marketing world:
Hispanic Revolution- Hispanics accounted for about half the growth in the U.S. population since 2000, according to a rec |
This Article Has Been Read 186 times
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Author: John Bradley Jackson |
| Directory: Internet Marketing - Marketing and Advertising |
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| Advertising is Dead |
| (Published: Wed, 01 Aug 2007 20:19:21 -0400) |
| A sensational headline? Maybe so, but advertising as we know it is going to change in a very big way because of new advances in technology. If you have read my book “First, Best, |
This Article Has Been Read 212 times
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Author: John Bradley Jackson |
| Directory: Internet Marketing - Marketing and Advertising |
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| Tell Stories to Your Customer |
| (Published: Wed, 01 Aug 2007 18:37:11 -0400) |
“If you’ve heard this story before, don’t stop me, because I’d like to hear it again.”
Groucho Marx (1890-1977) Comedian and actor
Fa |
This Article Has Been Read 212 times
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Author: John Bradley Jackson |
| Directory: Internet Marketing - Marketing and Advertising |
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| The Single Most Important Factor in Selling |
| (Published: Tue, 29 May 2007 01:29:10 -0400) |
| Years ago a very wise sales and marketing guru asked me, "What is the single most important factor in selling?" Dumbfounded by the question, I sat in awkward silence. Sensing |
This Article Has Been Read 207 times
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Author: John Bradley Jackson |
| Directory: Internet Marketing - Marketing and Advertising |
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