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Let's imagine that you were getting ready to send a content rich email to your list. You might start by telling them what the content is going to be and then (more of a by the way.), quote what one of your clients just sent you (a testimonial!) and then you deliver the content. This is a very powerful technique and another way of showing social proof where your customer is singing your praises without you having to say a word.
This is an email that I created for one of my top clients, Eric Lofholm when he received a testimonial, from Matt Bacak (using Extreme Testimonial Generator), and it would work for you too! And this is what it might look like:
I have some fabulous tips on how to grow your business, get more customers and make more sales that I'm going to give you today!Do you see how powerful this could be for you? You are delivering valuable content to your subscribers (always give service first, valuable content) AND you are showing social proof in a very subtle, yet extremely convincing way!
First, I want to share an email that I just got from one of my clients, Matt Bacak:
"When I start a brand new company, I always call Eric first to train my sales team. Why? Because he has delivered more results then any other sales trainer I have ever hired!
One of my sales guys that he trained for me, sold over $890,000 in just one year as a direct result of working with Eric! Eric knows his stuff and I highly recommend him to anyone."
Now, here are the tips I promised you on how to grow your business ...
This one testimonial will bring Eric lifetime value! Anyone reading Matt's testimonial might say to themselves, "$890,000 in only one year from Eric's training? I need Eric to work with me right now!" Can you see the value of just this one testimonial?
Can you think of all the ways that Eric can use just this one testimonial? On his blog, on his opt-in page, in a newsletter, in a sales letter, in an email, in his front of the room presentations? He has endless opportunities for using just this one testimonial! Imagine if you had powerful testimonials from your top ten clients. This could be life changing for you!
Get your game on!
Category: Small BusinessMillion Dollar Secret - Part 2 was written by:Author:Beth GabrielAdded: Thu, 31 Jul 2008 15:08:52 -0400 This Article Has Been Read 67 times View all Beth Gabriel's articlesAbout the Author: sign up to reserve your Free Testimonial Secrets Report for setting up your own complete Testimonial & Referral System to run on auto pilot! I can show you how RIGHT NOW and you can START TODAY! Beth Gabriel, The Testimonial Queen, is a successful Webmaster who provides more tips on gathering customer testimonials at ExtremeTestimonialGenerator.com that you can read on her website from the comfort of your home at 2:00 am! |
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