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How to Lower Your Cost Per Click on Adwords...

It doesn't matter if you have high or low competition in your niche: to have the highest ROI possible, you need to lower your cost per click.

Google has been amply clear on this subject and yet it seems a lot of affiliates are missing the boat. The quality score of your landing page will make a big difference on Google’s willingness to send you cheap traffic. The formula is all but black magic…

• Include the keyword in the title of the page and in the first or second sentence of the review.

• Repeat this keyword as appropriate to get a keyword density of between 3 and 4%. Exact figures are not what we are looking for but you do need a minimum density to establish firm relevance.

• Include a link to privacy policy, terms of service and about us. These are the most often overlooked because many people think they detract from conversions. If done right, that doesn’t have to be the case and you can reap the benefits of giving Google what it wants.

Quite simply, all you need to do is make simple disclaimer type box at the end of your page. Smallish grey text with the aforementioned links. Make the links the same color as the text and format them so they are not underlined. Voila, a boring disclaimer box that doesn’t attract attention but incorporates all the needed elements. For extra brownie points, include a link to your home page or an authority site.

• Get your Ad CTR up there. Choose your product well and get in for the long run. You’re already putting in considerable effort so make it pay off. Test and tweak your ad until you find the winner and start out bidding high. It may seem fearful at first but you will be able to lower your bids gradually while retaining a high CTR and position. Medium to long term, you will make more money and pay less for more traffic.

Ads that tend to work well follow the same formula of attacking the product, cultivating doubt and offering free information. “Is product XYZ a scam? Don’t buy before you know the truth. Free Report Here.”

Using only these simple tweaks, your bids will go down and you will get more traffic while paying less.