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One way to build a rock solid list is to capitalize on your current traffic. Create an opt-in process on your website so that those who visit you can choose to receive your information. When a customer purchases something ask him or her to join your email list. Utilize as many points of contact as possible to harness the people most interested in your product. Contact them regularly, but not obsessively. Too much email regardless of the awesome content will annoy rather than attract your customers.
You're going to want to send people a welcome message as soon as they sign up. Make it good, as this will be their first impression of you. Reminding them of the benefits of being a member of your site is a simple yet effective message. Finding an email service provider who's service package includes auto-responders for customizing your welcome messages will make this task easier.
Take some time to research your customers. This will ensure that you send information that is valuable and useful. One strategy for doing this is to target your communications by interest groups or categories. Giving your customers a list from which to choose will ensure that your emails are customized to the interests of your clients. This is a simple way to research your customers' needs. Consistently providing information that customers find useful is a sure-fire way to build their trust and add value to your services. According to a recent DoubleClick study, email recipients were more likely to respond (70% more likely) to business emails that are based on their specific interests.
Branding all of your email correspondence with the look and feel of your business is important. This will help your email messages stand out from all of the other emails that your audience receives on a daily basis. There are plenty of service providers out there that can create custom templates to match your website. Some of them will charge you for this service, others will roll it in to their service. Make sure to shop around to find the package that best fits your needs. Doing this will increase your branding with your customers.
Branding all of your email correspondence with the look and feel of your business is important. This will help your email messages stand out from all of the other emails that your audience receives on a daily basis. There are plenty of service providers out there that can create custom templates to match your website. Some of them will charge you for this service, others will roll it in to their service. Make sure to shop around to find the package that best fits your needs. Doing this will increase your branding with your customers.
Another element you want to look for when shopping for an email service provider is one that will allow you to add a "forward to a friend" option in your emails. You will find that there are even some packages out there that will allow you to track who on your list is actually forwarding your messages. This is the kind of valuable information that allows you to identify and track your most responsive customers. Providing special offers and deals to these "level 1" customers as a reward for their loyalty is a sound business idea. Shapre Partners published a statistic stating that almost 90% of internet users will share their internet content with others and 75% will forward this content to as many as 6 other people. This is a viral marketing phenomena that will bolster the dissemination of your product message in an organic and potent fashion.
Email can be a fantastic marketing tool. A little effort searching for an email service provider that offers features like customization, forwarding and tracking mechanisms can pay off in a big way. You will create trust and added value among your subscribers by offering them information and services you know they are interested in. These are customers that will return to you time and again and will spread the word about you to their friends.
Category: Email MarketingPermission Based Email Marketing was written by:Author:Justin BryceAdded: Sun, 08 Apr 2007 01:44:04 -0400 This Article Has Been Read 589 times View all Justin Bryce's articlesAbout the Author: Justin Bryce has been a contributing author for this website and is an acknowledged expert in the field of Marketing Emails. He can be found on the Internet at this website: http://www.emailsthatsell.com |
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