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You want to sell, right? Sure. But like I've mentioned before, the best way to sell a customer is to gain their trust, reassuring them that purchasing from you will be a decision they won't regret.
The most effective method for making sales is to pre-sell. Of course, you want your visitors to your site to click on the "Buy It Now" button, but what you REALLY want is for your customers to become comfortable with your business and to develop trust and respect for you as a business professional.
One way to pre-sell is to put articles or some other valuable content on your site to interest readers in your niche' market.
Here are some other ideas for pre-selling:
- Offer free downloads for your visitors to read at their convenience
- Provide a newsletter for visitors to sign up for so that you can "stay in touch"
- Create a web poll to get visitors involved - the questions must relate to your site's theme
- Have a feedback form for visitors to offer suggestions
- Make a testimonials page to show previous buyers' positive responses to your business
- Give "Helpful Hints" or "Buying Tips" to provide something of value for free
- Set up a weekly promotion that will encourage visitors to return to your site regularly
These are just a few things that you could easily incorporate into your selling process. When your visitors RETURN to your site regularly, you drastically increase your chances of making a sale compared to a first time visitor who hits your site.
This mini-course you are reading now is an example of "selling content". I'm establishing trust and credibility with the reader, yes, hoping that it will result in product sells of some sort down the road that are mutually beneficially for us both.
Learn to use Aweber to send out scheduled emails with valuable content. That is exactly what I am doing with this minicourse.
Check it out: http://www.aweber.com/?286072.
(Note: this article is part of a mini-course with twenty lessons. You can find that entire free mini-course here: http://brentriggsblog.com/minicourses.asp )
Category: Article WritingOnline Business Brain Dump - Sell Content was written by:Author:Brent RiggsAdded: Sun, 30 Sep 2007 21:10:24 -0400 This Article Has Been Read 254 times View all Brent Riggs's articlesAbout the Author: G. Brent Riggs, author of "Life Without Debt", "Desperation Station" and SeriousFaith.com has over 20 years experience as an business owner, teacher, personal growth coach and mentor. You can contact him from his main website: http://www.gbrentriggs.com |
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