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Because you have no control over your competitors sites you have only two ways of influencing your rankings, and they are:
Your Content
Website Links
Use these 5 steps to Improve the content.
Step 1- Keyword Phrases.
Rather than focusing on a single word, try adding a few words to make a keyword phrase. If you were searching for your own internet home based business website, what keyword phrase would you type into Google for each page? Would you look for “home based business” or would you look for “home based internet business ideas” .
Stick to one subject per page, if you have multiple pages , try to stick to one keyword phrase per page.
Step 2 - Keyword Density.
One of the things Google looks for when it catalogs your internet home based business web pages is the density of the keyword usage. In other words, how often the keyword occurs. Always use natural phrasing.
Give a strong opening paragraph to your internet home based business web page. Google may or may not search beyond the first 200 words or so of your web site, but it definitely looks at the first paragraph for keyword density.
It is generally regarded that 5 to 10 keywords per 100 words is acceptable. If you repeat it too often then the search engines might think you are spamming and your page is downgraded or even banned. So start low and you can always tweak it upwards later.
Step 3 - Heading Tags
Text within the heading tags H1-H6 are given extra weighing by search engines. Therefore it is important to use this tags and not simply use a larger font size. The headline tags function just like headlines in newspapers and they draw the reader and the search engines.
The Opening Headline
The opening headline should sum up the contents of the web page. It should be designed to attract both the reader and the search engines and consist of your keywords/keyword phrases. The Headline tag should ideally be less than 40 characters (64 max). Short punchy headlines are generally better.
The H2 tag is commonly used because most people find the H1 tag too large.
The opening headline tag is followed by some body text which should contain your keywords/keyword phrases. Your keyword should be in the opening sentence and once more in the first 500 characters (roughly 6 lines) or opening paragraph.
Other headline Tags H3-H6
These tags are used for emphasis and again should contain your keywords or some variation of it. These are ideally used for secondary keywords. Again the body text following the headline should contain your keyword at least once.
Step 4 - Name Your Pages.
It is vital to give your pages a descriptive name with the title tag. Google displays search results as a link using the web page’s title. When appropriate, use the page’s keyword phrase in the title.
Step 5 - Improve your Your Graphics.
If your menus are in Flash, they might as well be invisible,search engines tend to skip right over it. Consider making plain text links in addition to or instead of Flash.
Give your images alt tags. Not only does it make your website more accessible to the visually impaired, it also gives you another chance to place your keywords where Google can see them.
Conclusion
So as you can see, by doing slight tweaking to the content to your web page, this will improve how the SE see your internet home based business web page.In the end, strong, well organized pages are pages that Google tends to rank higher. They're also pages that tend to become more popular, which means Google will rank them even higher.
Category: Search Engine Optimization5 Steps to increase Website Ranking was written by:Author:alan scholtzAdded: Wed, 03 Oct 2007 09:35:26 -0400 This Article Has Been Read 174 times View all alan scholtz's articlesAbout the Author: Another great way to get out of debt faster is to make more money in the business. Look at ways you can make money on the side — Take 30 minutes to brainstorm. Are there ways you can start a small home internet business online? |
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