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The next big question that arises, "How do you go about writing a quality press release that will grab the attention of the media and your particular audience?" Here are some tips to help you succeed:
• Pick a "Newsworthy" Angle. Press releases are not an advertisement. Do not try to sell your product or service. Do not use "hype" in press releases. Instead give the media what they want and they will give you what you want. Now, what the press and media really want is a story! Just provide the Who, What, When, Where and How with regards to the uses of your products and/or services in a story format. Show examples of ways that people have used your products and services to their benefit. If you can include some emotions in your story all the better. Ask yourself: "Would this be something that I might read in a newspaper?"
• Get a Good Start. The headline and the first few sentences of the first paragraph are the absolutely most important part of the press release. If you don't catch the reader's interest here you will lose your audience. The best way to do this is to use your most hard-hitting information FIRST rather than build to a climax. This may be opposite to what you would normally do when writing other material - but it does work! What follows in your press release are the details that SUPPORT your story or theme.
• Write to the Media. Remember, a journalist, editor or reporter, not necessarily a client, is reading your press release. It's not your job to sell them your product or service. It IS your job to give them an interesting story or piece of news that they will be happy to share and announce to their audience.
• Keep your release short and to the point. It should contain no more than about 500 words and no more than two pages.
Include your contact information. Provide full contact name, company name, full address, phone number, email address and Web site URL. The contact name should be someone who is knowledgeable and available to answer any questions by media members such as editors, reporters and journalists.
Targeted press releases to the media have helped thousands of companies succeed. They are the most powerful form of marketing and advertising on the planet! Remember: One article is all it takes!
Category: Press ReleaseWhat Is the MOST Powerful Marketing and Advertising on Planet Earth? was written by:Author:Phil MathiesonAdded: Wed, 23 Jan 2008 02:44:49 -0500 This Article Has Been Read 184 times View all Phil Mathieson's articlesAbout the Author: Phil Mathieson is the Founder of OSD Marketing, one of the most popular internet marketing and advertising companies on the internet located at: http://www.OfficialSoftwareDownloads.com To get a high quality targeted press release written and/or distributed to the press and media, as well as get GUARANTEED media and press coverage for your business please visit: http://www.OfficialSoftwareDownloads.com |
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