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Pinging Defined - In simple terms, a ping is a way to electronically verify the presence of a particular location on the internet and to get that location's attention. A ping is a basic program that checks the validity of an internet IP address and that the address can accept a request. An acronym was invented to give validity to the word "ping;" Packet Inter-Network Groper.
The Process
A ping is most often used when a person updates the entries on a weblog or blog. A blog is designed to be a very active website where new information, ideas, and discussions are regularly posted. Static websites are less frequently updated and not usually pinged.
Blogs are designed to be easily updated, sometimes several times daily. Blogs frequently feature new products that the author has created or feature reviews of products that the author promotes through an affiliate relationship. Since the author will receive compensation through the sale of the product it is important to the author that the search engines are alerted to the fact that a new blog page has been added and is immediately available to the internet.
Not all blog posts are written to promote a product or to create a sale. Often an article is written solely to offer good information to the reader or to provide interesting entertainment. In these cases as well, the author will want the new article to be quickly indexed by the search engines so that internet traffic will find its way to the article.
To receive the desired publicity the author needs to send a ping to a large number of servers. The easiest way to accomplish that task is to use a pinging service that will ping multiple ping servers. The many blogging platforms that are commonly used provide an automatic notification to a pinging service for the author.
Advantages
However, there are advantages in notifying multiple pinging services rather than just one. Using multiple pinging services will result in a larger number of servers receiving the ping and receiving notification that there is new content on the blog.
Since the search engines are constantly roaming through internet sites and pages, their visits to the many servers that have been pinged by the pinging services will alert them to the new content that they have not yet visited. That's the first step toward the goal of bringing the search engines to the new blog post, finding it to be worthwhile and new, and indexing the page so that the internet community can find it in the future. The more servers that are pinged when the new content is posted, the more likely the search engines are to find the new page and begin their evaluation process.
The many blogging services allow the author to add additional pinging services to those that the blogging service already notify automatically. The author can easily search the internet for lists of the most popular pinging services and manually add their list to the appropriate area with their blogging service.
Disadvantages
The many different pinging services ping different servers but also ping many of the same servers. The result is that using multiple pinging services means that some servers will receive multiple pings for the same blog article. It is possible that a particular server could consider the multiple pings to be a form of spam and will block the blog article from their server. However it is not possible to determine how many pings is too many. The author should use their best judgment to decide how many pinging services to use.
The wise use of the pinging technique has been proven to bring traffic to a website. The of "blog and ping" is one of the many valuable tools that an author should learn to use in order to build traffic and popularity.
Category: BloggingPinging Services And Build Links to Your Website was written by:Author:Scott WilsonAdded: Tue, 03 Jun 2008 15:46:37 -0400 This Article Has Been Read 125 times View all Scott Wilson's articlesAbout the Author: About The Author: Scott Wilson is a successful online marketer. He owns a great seo web directory. Scott offers website promotion through quality link submissions to his link directory. |
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