Adding news features is a great way to tell people who come to your site about how great your business is doing. Keeping your website content up-to-date not only reflects your organization in a good light to visitors, it can also help you climb the search engine rankings.
Of course, as i've put in many of my articles having hundreds of pages of content means a visitor could land anywhere on your site (called a point of entry) which is important for Search Engine Optimization and your key phrases. It is important to optimise these pages as a user may enter a page and think it is not relevant to them and go back to the search results page.
You only pay for the leads that come through to you, not for space on a page that may not be generating you business.
Although potentially time consuming, it is worth thinking about the product information you provide on your site. By providing concise information on the product, its benefits and features along with good quality photographs you can provide reassurance to the user that you do have the product or service for them.
Even if you dont actually sell anything online, you are still selling your business to the visitors that arrive onto your site.
Users go through a cycle of searching for information, gathering information and then commit to buying so you should ensure your keywords are with intent and you are not wasting money on clicks from people who have come to browse for information and are not far ahead in the buying cycle. Targeting with intent means it is more likely to convert. Are you targeting locally or nationally � would changing the text/location on your ad encourage users to click through?
Website: www.mancala.co.uk
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