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-Try to purchase a website that's already been established, preferably 2001 or earlier.
-Gain maximum control of your online presence by buying up brand-related domains.
-Start a pay-per-click (PPC) campaign early while waiting for organic traffic from SEO to pick up. When your organic traffic is greater than your pay-per-click traffic, you can end the PPC campaign.
-Optimize primarily for industry-specific keywords that your customers are using to find your site.
-Read your company's product inquiry emails and customer service transactional emails to get in on the language your potential customers are using for your products/services.
-Don't hesitate to ask your customers, either over the phone or in a survey, what keywords they would use when searching for your product or service.
-Focus on optimizing for no more than five to ten keywords.
-Make sure to include your keywords in the URL for your website.
-Even though meta keywords aren't needed, you can use the meta description for your elevator pitch.
-You don't need to have the company name in each title tag, but you do need to include your keywords.
-Use a different title tag for each page of your website, and limit each title tag to 65 characters.
-Break your brand into two words and sign up at amazon.com using the first word of your brand as the first name and the second word as the last name. You can then post reviews on books that contain the keywords you're optimizing for.
-Try to favor sub directories over sub domains, as sub domains will dilute your "link juice." (Link juice is the quality or weight that a website passes on to other sites through links.)
-Don’t use a directory called images; rather, use a directory name that contains a keyword.
-Make sure you name all of your images as keyword phrases (use - for space) and always include alt tags.
-Since Google treats -'s as a space, use - instead of _.
-Decrease the use of duplicate content by using "no index" and "no follow" tags where duplicate wording is unavoidable.
-Pay close attention to any patents that Google releases.
-Load time often factors into your search engine rankings, so make sure that you optimize the load time of your website.
-Hire a Los Angeles SEO firm to implement the above strategies. Apart from these tactics, they will know the cutting-edge industry secrets that only professionals are privy to.
Category: Search Engine OptimizationBest Practices of an Affordable SEO Firm was written by:Author:Mel BrysonAdded: Tue, 19 Dec 2006 06:39:02 -0500 This Article Has Been Read 58 times View all Mel Bryson's articlesAbout the Author: Written by Mel Bryson. Complete email delivery solutions including email blacklist check, email deliverability, email rendering diagnostics. More info at http://www.emailreach.com |
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