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What separated this ad from others that were on the same page was the fact that it was written more like a story or press release then an advertisement.
Now I know this is a practice that has been going on for many years, but this particular ad that I saw was very well put together. It kept you focused on the story about the product, what it had to offer and even threw in some helpful statistics to prove why their product was worth spending the money on.
This brings me to my main focus on today`s article and that is, if your business, the products your offer or the services you make available, can warrant a press release style of advertisement, you should definitely do it.
Don`t just sit down and write a hyped up advertisement in a story format, but take the time and construct a well written press release about your business, products or services and use that as your advertisement.
A friend of mine runs a promotional company and he used this similar technique. A staff member of his wrote a wonderful press release on a new service that my friend`s company had to offer. When it was done, it outlined the benefits of the service, painted emotional word pictures for the service to get people emotionally attached to it, used a set of statistics that he obtained by doing some research at this local library, and then wrapped it up as if it were a news story. It was very well done.
This type of advertising works well both in print and online. Now you don`t want to have all of your ads appear this way as that will eventually lead to the useful information in there falling on deaf ears. You want to mix this type of campaign in once and while to make your promotions look fresh and new.
So there you have it. A great advertising technique that you may not have thought of before. Give it a try. It may lead you to even more sales then you expected.
Category: Marketing and AdvertisingAn Excellent Advertising Technique You May Have Overlooked was written by:Author:Bruce TuckerAdded: Thu, 01 Nov 2007 19:09:44 -0400 This Article Has Been Read 157 times View all Bruce Tucker's articlesAbout the Author: Mr. Tucker is the senior editor for Weight Loss Nation, an online resource where you can learn about various tips on weight loss, fitness and nutrition.He is also a regular contributor on Mike's How To Blog, a free resource on how to do just about anything. |
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