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All terribly exciting really and before any readers suggest that I try to get out more it is rather important that we understand what is going on here.
For the Internet and World Wide Web to survive in today’s so called Web 2.0 climate (who in the heck came up with Web 2.0? Another term for a reason for a new marketing campaign or what?) it needs to preserve the integrity of what made the web work in the first place and that is take care of links and their various usages.
Now the subject of links and the World Wide Web at the moment is a supremely hot topic and there is hardly a message board or bulletin board / forum that is not awash with outraged publishers and website owners complaining about Google's latest initiative on the persecution of paid link's.
Now this article is not really about Paid Links and the pros and cons of the practice rather this outrage does go someway to indicate how necessary and important the whole process of linkage is.
Now in its basic form the World Wide Web is, as the name suggests a connection of inter-related computers and websites connected to each other by links and the whole thing comes together and manifests itself resembling that of a spiders web hence the name…web. With me so far?
Now in recent years the tendency has arisen for website owners to control the points at which websites are accessed by the search engine's spiders and bots and therein lies the problem.
In the good old days of the early web (or Web 1.0 ho ho) no one by and large gave a fig about controlling where and when search engine spiders accessed their site just as long as they did. All was fine and dandy and everyone got along just fine until the so called experts got involved and limitations started to arise left right and centre and matters got wholly out of control.
Before you knew it, so called “Gurus” were expounding at great length about the so called virtues of “Internet Traffic Control” to ensure the greatest of usability and visitor experiences (jeez this is the world wide web not Euro Disney) and we were all being told to amend Robot.txt files accordingly so as to ensure that the right pages got spidered.
It was at this point that everyone lost the plot big time and in their haste to control what was spidered and when, a lot of webmasters virtually killed their points of access and entry as far as good old Googlebot, Yahooslurp and MSNbot were concerned and as such it has come to pass that they now have a much greatly reduced number of their web pages indexed and the various knock on effects that these bring.
The answer boys and girls? Open up your websites more, let spiders index pages deep in your site and if the truth be know, if you are a believer in the whole concept of “Latent Semantic Indexing (LSI)” or “Siloing” then actually your own deep internal links correctly managed can not only do you the power of good as far as Directories are concerned but can help you in your own internal SEM as well.
Easy really?
Category: Search Engine MarketingDeep links are essential for SEM and Web Directories to survive was written by:Author:Stephen MorganAdded: Thu, 22 Mar 2007 23:35:48 -0400 This Article Has Been Read 428 times View all Stephen Morgan's articlesAbout the Author: Stephen writes regularly about Online matters and more information about the above can be found at Free Online Games or http://www.flashtrackz.com |
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